{"product_id":"anua-niacinamide-10-txa-4-serum-30ml","title":"Niacinamide 10% + TXA 4% Serum","description":"\u003ch2\u003eProduct Description of Anua Niacinamide 10% Serum\u003c\/h2\u003e\n\u003cp\u003eThe active load is what sets this serum apart. Niacinamide at 10% is already at the upper end of what is common. Anua pairs it with 4% tranexamic acid and 2% arbutin, so three tone focused ingredients work together. This combination also brings hyperpigmentation and stubborn discoloration into the serum's cosmetic focus. For a moisturizer step with the same ingredient direction, a \u003ca href=\"\/products\/medicube-txa-niacinamide-capsule-cream-55g\"\u003eTXA niacinamide capsule cream\u003c\/a\u003e uses a red capsule and gel format instead of a water based serum.\u003c\/p\u003e\n\u003cp\u003eThe target is dark spots, marks left behind after breakouts and skin that reads uneven or dull. Because the actives are stacked, the rest of the formula leans heavily on hydration and barrier support. This helps keep it wearable twice a day. Niacinamide also gives the formula a pore and excess sebum focus. When redness and blemishes sit beside pores, an \u003ca href=\"\/products\/medicube-azelaic-acid-16-bb-calming-serum-30ml\"\u003eazelaic acid calming serum\u003c\/a\u003e shifts the focus toward blemishes, redness, uneven texture and excess sebum. The watery texture absorbs quickly and leaves a lightweight, non sticky finish.\u003c\/p\u003e\n\u003cp\u003eTwo practical details. The pale pink colour comes from vitamin B12 on the ingredient list, not from added dye. Betaine salicylate, a BHA, is also present, which is worth knowing if you already use exfoliating acids. The formula is also vegan and cruelty free.\u003c\/p\u003e\n\u003ch3\u003eKey Highlights of TXA 4% Serum 30ml\u003c\/h3\u003e\n\u003cp\u003e● 10% niacinamide, 4% tranexamic acid and 2% arbutin working together\u003c\/p\u003e\n\u003cp\u003e● Ceramide NP, multiple hyaluronic acid forms and polyglutamic acid for hydration and barrier support\u003c\/p\u003e\n\u003cp\u003e● Fragrance free, with no denatured alcohol, silicones, artificial colour or mineral oil\u003c\/p\u003e\n\u003cp\u003e● Skin irritation test completed, per Anua\u003c\/p\u003e\n\u003cp\u003e● 30 ml dropper bottle for morning and evening use\u003c\/p\u003e\n\u003ch2\u003eHow to Use Anua Niacinamide 10% and TXA 4% Serum?\u003c\/h2\u003e\n\u003cp\u003eApply a few drops to the areas you want to work on and pat in gently with your fingertips. Anua advises building up your usage gradually rather than starting at full frequency. Use it morning and night, before oils and moisturisers. During the day, follow with sun protection of SPF 30 or higher. For oily or combination skin, a \u003ca href=\"\/products\/beauty-of-joseon-relief-sun-aqua-fresh-50ml\"\u003ewatery SPF50+ sunscreen\u003c\/a\u003e adds a lighter final layer with a no white cast finish. Discontinue use if irritation occurs. Anua also suggests using it on rough or dull looking areas such as elbows, knees and hands.\u003c\/p\u003e\n\u003ch2\u003eIngredients and Roles of Anua Serum 30ml\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNiacinamide at 10%. The lead is active, used for the appearance of dark spots, uneven tone and clarity, and for barrier support.\u003c\/li\u003e\n\u003cli\u003eTranexamic acid at 4%. A tone focused ingredient aimed at the look of stubborn dark patches.\u003c\/li\u003e\n\u003cli\u003eArbutin at 2%. The third tone is active, present as both arbutin and alpha arbutin on the ingredient list.\u003c\/li\u003e\n\u003cli\u003eCeramide NP. A barrier ingredient, included to keep a serum with this much active content tolerable.\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid in several forms, plus polyglutamic acid. Humectants that hold water in the surface layers.\u003c\/li\u003e\n\u003cli\u003eCentella asiatica, with asiaticoside, madecassic acid and asiatic acid. The soothing side of the formula.\u003c\/li\u003e\n\u003cli\u003eCyanocobalamin. Vitamin B12, and the reason the serum has a natural pink tone.\u003c\/li\u003e\n\u003cli\u003eBetaine salicylate. A BHA, present at a supporting level rather than as a headline exfoliant.\u003c\/li\u003e\n\u003cli\u003e3-O-ethyl ascorbic acid. A stable vitamin C derivative that adds antioxidant support.\u003c\/li\u003e\n\u003cli\u003eMacadamia, olive, jojoba, grape seed and camellia seed oils. These emollient oils support the serum's conditioning side.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSafety Information of Niacinamide TXA Serum 30ml\u003c\/h2\u003e\n\u003cp\u003ePatch test before first full use, particularly if your skin reacts easily. Build up frequency gradually as Anua advises rather than starting twice daily. Avoid direct contact with the eyes. Close the bottle after use and store away from direct sunlight and heat. Introduce one new active product at a time. For external use only.\u003c\/p\u003e\n\u003ch2\u003eHow the Anua Niacinamide Serum Works?\u003c\/h2\u003e\n\u003cp\u003eThe formula stacks its tone work rather than concentrating it. Niacinamide at 10%, tranexamic acid at 4% and arbutin at 2% each act on the appearance of discoloration. This is how the serum covers dark spots, post acne marks and general unevenness within a single product. For a lower niacinamide option, a \u003ca href=\"\/products\/axis-y-dark-spot-correcting-glow-serum-50ml\"\u003e5% niacinamide glow serum\u003c\/a\u003e focuses on dark spots and uneven tone with squalane supporting hydration.\u003c\/p\u003e\n\u003cp\u003eThe supporting half exists to make that load wearable. Ceramide NP, multiple hyaluronic acid forms, polyglutamic acid, panthenol and centella asiatica keep skin hydrated. They also support the skin barrier while the actives are in daily use. Anua states a skin irritation test has been completed on the formula. Because it is a water based serum, it goes on before oils and moisturisers so the actives reach skin first.\u003c\/p\u003e\n\u003ch2\u003eWho Should Use Niacinamide and TXA Serum?\u003c\/h2\u003e\n\u003cp\u003eChoose this serum if dark spots, post acne marks or an uneven, dull looking tone are your main concern. It suits you if you want more than one active working on these concerns. If you prefer those concerns handled at the moisturizer step, a \u003ca href=\"\/products\/celimax-pore-dark-spot-brightening-cream-35ml\"\u003epore and dark spot brightening cream\u003c\/a\u003e combines 5% niacinamide and 5% tranexamic acid in a cream format. The lightweight, non-sticky texture suits oily and combination skin. The ceramide and hyaluronic acid content keeps it workable for normal and drier skin. It is also a sensible pick if you avoid fragranced skincare, since nothing aromatic appears in the formula.\u003c\/p\u003e\n\u003cp\u003eTwo things to weigh before ordering. At 10% niacinamide with two further tone actives, this is not a beginner strength serum. Anua therefore tells you to build up usage gradually rather than starting twice daily. And the betaine salicylate means you should be deliberate about pairing it with other exfoliating acids.\u003c\/p\u003e\n\u003ch2\u003eBenefits of Anua TXA Serum 30ml\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eAddresses the look of dark spots and post acne marks with three actives rather than relying on niacinamide alone.\u003c\/li\u003e\n\u003cli\u003eSupports a more even and less dull looking tone through the combined tranexamic acid and arbutin content.\u003c\/li\u003e\n\u003cli\u003eCushions the actives with hydration, using several hyaluronic acid forms alongside polyglutamic acid.\u003c\/li\u003e\n\u003cli\u003eSupports the skin barrier, with ceramide NP, panthenol and centella asiatica in the formula.\u003c\/li\u003e\n\u003cli\u003eSuits routines that avoid scent, since there is no fragrance or essential oil in it.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eExpected Results of the Niacinamide 10% + TXA 4% Serum\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSkin that feels hydrated rather than stripped from first use, since the humectant and ceramide base acts immediately.\u003c\/li\u003e\n\u003cli\u003eA gradual softening in how dark spots and post acne marks look, building through consistent use rather than after a few applications.\u003c\/li\u003e\n\u003cli\u003eA more even and less dull looking tone over time, which is what the three active combinations are formulated to support.\u003c\/li\u003e\n\u003cli\u003eA lightweight finish that sits under oils and moisturisers without a tacky layer.\u003c\/li\u003e\n\u003cli\u003eResults that vary between people, depending on skin, how established the marks are, and sun exposure.\u003c\/li\u003e\n\u003cli\u003eBetter tone outcomes when paired with daily sun protection, which is why Anua specifies SPF 30 or higher for daytime use.\u003c\/li\u003e\n\u003cli\u003eNo change to raised or indented acne scarring, which is a textural concern this formula is not built to address.\u003c\/li\u003e\n\u003cli\u003eNo published timeline or percentage from us. Anua publishes a skin tone figure for this serum without disclosing the panel size or method. We therefore do not present it here as an expected outcome.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Details of Anua Serum\u003c\/h2\u003e\n\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eAnua\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eLeave on face serum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e30 ml \/ 1.01 fl oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey actives\u003c\/td\u003e\n\u003ctd\u003e10% niacinamide, 4% tranexamic acid, 2% arbutin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTexture\u003c\/td\u003e\n\u003ctd\u003eLightweight, water based, non sticky\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSkin concern\u003c\/td\u003e\n\u003ctd\u003eDark spots, post acne marks, uneven tone, dull looking skin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eNatural pink tone from vitamin B12, no artificial colour\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFragrance\u003c\/td\u003e\n\u003ctd\u003eFragrance free\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFree from\u003c\/td\u003e\n\u003ctd\u003eDenatured alcohol, parabens, artificial colour, silicones, sulfates, mineral oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003eDropper bottle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eConfirm from carton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU\u003c\/td\u003e\n\u003ctd\u003eStore data\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ch2\u003ePossible Side Effects of Anua Serum\u003c\/h2\u003e\n\u003cp\u003eThe serum may cause temporary tingling, warmth, redness, or dryness, especially on sensitive skin or during early use. Introduce it gradually, and reduce frequency if irritation develops, particularly when using other exfoliating products.\u003c\/p\u003e\n\u003ch2\u003eShipping \u0026amp; Returns\u003c\/h2\u003e\n\u003cp\u003eFor delivery details and UAE shipping information, please see our \u003ca href=\"\/pages\/shipping-delivery\"\u003eShipping Policy\u003c\/a\u003e. For return eligibility and conditions, please see our \u003ca href=\"\/pages\/returns-refunds\"\u003eReturn Policy\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eFAQ’s of Anua Niacinamide Serum 30ml\u003c\/h2\u003e\n\u003ch3\u003eIs this the same as the Anua Dark Spot Correcting Serum?\u003c\/h3\u003e\n\u003cp\u003eYes. Anua has sold this serum under both names. The percentages, the 30 ml size and the fragrance free formula are the same, with only minor ingredient updates between the two versions.\u003c\/p\u003e\n\u003ch3\u003eWhy is the serum pink, and will it transfer onto skin or fabric?\u003c\/h3\u003e\n\u003cp\u003eThe colour comes from vitamin B12 in the formula rather than added dye. It is a pale tint in the bottle and is not intended to leave colour on the skin once patted in.\u003c\/p\u003e\n\u003ch3\u003eCan I use it with an exfoliating acid or a retinoid?\u003c\/h3\u003e\n\u003cp\u003eBe deliberate about it, the formula already contains betaine salicylate, a BHA, so many people alternate nights rather than layering. Introduce this serum on its own first.\u003c\/p\u003e\n\u003ch3\u003eIs 10% niacinamide too strong to start with?\u003c\/h3\u003e\n\u003cp\u003eIt sits at the higher end of the category, which is why Anua advises building up usage gradually instead of going straight to twice daily.\u003c\/p\u003e\n\u003ch3\u003eDoes it go before or after moisturiser?\u003c\/h3\u003e\n\u003cp\u003eBefore, it is a water based serum and Anua specifies applying it ahead of oils and moisturisers.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy Anua Niacinamide 10% + TXA 4% Serum in the UAE?\u003c\/h3\u003e\n\u003cp\u003eYou can order Anua Niacinamide 10% + TXA 4% Serum online from kbeautyproducts.ae, with delivery available across the UAE.\u003c\/p\u003e\n\u003ch3\u003eIs this listing for the 30 ml Anua serum?\u003c\/h3\u003e\n\u003cp\u003eYes, this listing is for the 30 ml serum in a dropper bottle, formulated for dark spots, post acne marks and uneven tone.\u003c\/p\u003e\n\u003ch3\u003eWhich formula will I receive when I order this Anua serum?\u003c\/h3\u003e\n\u003cp\u003eYou will receive the formula with 10% niacinamide, 4% tranexamic acid and 2% arbutin. It is fragrance free and has a natural pink tint from vitamin B12.\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default Title","offer_id":46874633830597,"sku":"KB-ANUA-07","price":48.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7392\/3525\/files\/anua-niacinamide-10-txa-4-serum-30ml-dropper.webp?v=1791528362","url":"https:\/\/kbeautyproducts.ae\/products\/anua-niacinamide-10-txa-4-serum-30ml","provider":"kbeautyproducts","version":"1.0","type":"link"}